Raised from Mexican Soil
Tacos as a Food of the Land

Kanazawa’s BEAT Tacos debuts its second venture at Toranomon Hills — Tacos donde sea. Rather than replicating the design of the original shop, the project embraced the challenge of crafting an entirely new urban vision of tacos.
The room is wrapped in red earth and beige plaster — tones inspired by the Mexican landscape. Clay textures envelop the walls, floor, and tabletops in a gentle, unified warmth. Deep green chairs punctuate the palette, evoking a South American air — fresh growth breathing life into parched soil. Sun-washed lighting is set along the walls to highlight the rich character of the earthen surfaces — a soft choreography of shadow.
Each pole running through the counter is hand-wrapped in leather cord, adding a detail that nods to Indigenous craft traditions. The tables and fixtures are likewise sculpted in plaster, their legs echoing the leather-wrapped poles to extend the material narrative throughout the interior. At the centre sits a large circular counter, its perimeter seating folding inward to merge into a communal table for larger gatherings.
Working with facility restrictions that forbid ceiling interventions, the design instead finds its volume by raising it from the ground on the counter side. The approach was to not define the space by architectural built-ins, but by an assemblage of crafted products and fixtures.
Across the room, the tactile warmth of craft — from earthen walls to leather cord — settles into quiet dialogue with the city’s sophistication, defining Tacos donde sea. Here, in this fusion of the earthy and the urban, a new taco landscape comes into view.